There are more than 3 billion people using social networks across the globe, and they are using social to engage with brands.
On Instagram alone, 80 percent of people follow at least one business.
People expect brands to be on social media and seek out their social accounts for customer service. Social media can also help you learn more about your customers, allowing you to tailor your strategy to better speak to your audience and make smarter business decisions.
Word of mouth drives 20 to 50 percent of purchasing decisions. Social allows you to build brand awareness and credibility, setting you up for more sales.
Customer and Audience Engagement
Social networks give you the opportunity to interact directly with customers and fans, and likewise give them a chance to interact directly with you (us). Unlike traditional media, which offers only one-way communication.
Industry News & Competitor Evaluation
Social listening helps to make sure you’re always informed about upcoming changes in the industry that could affect the way you do business. It’s also a way for you to keep an eye on what your competitors are doing.